PTI - Marketing and spam calls

Imran Khan and his party has to break all the records of Pakistan history to arrange huge rallies, they have planned to use a strange way for the publicity of next coming event, "The Karachi Rally" on December 25. So that it can be proved that only PTI is the last and only hope of the people. To show other parties as well as the world that Imran Khan can get people gathered any and every time.


The way PTI is used is a strange, new and interesting way. Which is that Imran Khan calls personally to the people of Karachi and invites them to must come to the rally on 25 December.

A sweet and silent morning when you are sleeping, suddenly your landline phone will ring up. You will wonder that who would call you this time. When you pick up the call, Imran Khan would speak from the other side.
“Assalam-o-Alaikum. This is Imran Khan speaking. How are you? I am coming to your city to bring everyone together on December 25 at Mazar-e-Quaid for a peace rally. I hope that you can break all the shackles and take part because at this rally we need to make the beginnings of a new Pakistan. I will be waiting. Thank you.”
At first time you will confused that why is Imran Khan call you personally. But when you know that this a recorded call which invites all people, you will feel easy. Yet it is great surprise for you that Imran Khan talked and invited you personally to the rally. Most people are happy with the way of inviting to the rallies. 

Saba Abid is one of the people who received a recorded call in which Imran Khan invited her to the rally on 25 December. She said: “I was shocked to hear him. In the beginning, I couldn’t understand why he was calling me. I think it is a creative way to advertise, except for the part of waking up people early in the morning.” Another youngster Ariba also received such call, she said: “Listening to his voice message was amazing. I am definitely going to his jalsa with all my friends.” (Express Tribune)

The same strategy was used before Lahore rally too, when more than 200 thousands people were gathered at Minar-e-Pakistan on 30 October which was the biggest rally of Pakistan history and then TPI became the most popular political party of Pakistan.

The PTI Sindh head Naeem ul Haq said: “In Karachi we decided to do the same thing because miscreants are tearing down our posters and banners. Through Imran Khan’s personalised message, we hope to mobilise our supporters.” This is a campaign in which about 300,000 people will receive the message in Karachi which is the half number of the subscribers (those who registered for PTI SMS service at 80022) of PTI in Karachi. (Express Tribune)

Some people criticise it. They say that PTI interrupts their personal and social lives. They say that the way adopted is spam and not legal. So PTA - Pakistan Telecommunication Authority should take action and stop spam calls from PTI. But PTI officials and other members to defend the new strategy of stretching a marketing message, say that PTI invitation calls are being sent to the subscribers only but Users registered with 80022 are mobile subscribers, not the landline ones while the recorded calls are made to the Karachi people on their landline phones, as Naeem ul Haq said above.

Hence it is clear that the new strategy is caused interruption in public life and building a spam market. That is what PTI must to think about.


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